![]() Ad revenue is the second-biggest driver of revenue for the company. ![]() While we don’t know how much of a financial impact it has made on the company, Spotify did say in its latest Q2 earnings report that the strength in its ad-supported revenue was thanks in part to contributions including the exclusive deal with Rogan. One of the most sizable deals of late was Joe Rogan's $100 million exclusive licensing deal with Spotify, which made his entire catalog of podcasts available to listeners of both the free ad-supported service and Spotify Premium. Survey: There’s a Clear MVP Among Cable News Anchors (and It’s Not Even Close) The deals with big names were meant to drive users to Spotify’s platform, which would then ultimately drive topline growth through recurring revenue with subscriptions or with ad revenue driven by users of the free version. First, was the bullish narrative surrounding exclusive podcast deals and a COVID pull-forward effect the impetus for such a massive stock surge? Second, would the exclusive podcast strategy drive substantial subscription and ad-supported revenue in the long term? And the reason for such doubt was because of two key looming questions. ![]() While it is still hovering around $200 per share, the stock sank 46% after hitting an all-time intraday high of $387.44 in late February.Įxactly one year ago, VIP+ analyzed Spotify’s eye-popping rally in 2020 and called into question whether the stock had more room to run ahead. ![]() So far in 2021, Spotify stock was down around 33%, while the broader market rose 20% during the same time period. However, after surging 110% last year, shares of the streaming audio company’s stock have quickly fallen back to Earth. When Spotify announced Wednesday its exclusive deal with World Wrestling Entertainment to develop new original audio content, it was just one of many exclusive content deals the platform has signed with top talent over the past year or so.
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